South Korean skincare brand SALMON:LAB, under the management of Corporation Dreamcos, has made a significant entry into the Polish retail scene by partnering with Rossmann Poland. The initial batch, comprising 50,000 units, was distributed to 120 stores in June 2026. This marks SALMON:LAB’s first substantial launch with a European mass-market drugstore chain. In addition to Poland, the brand is also broadening its reach in the Czech Republic as part of its strategy to establish a foothold in Central Europe.
Launched in February 2026, SALMON:LAB has rapidly expanded its presence, reaching markets in Poland, the Czech Republic, Türkiye, Russia, and several Latin American countries within its first six months. The brand’s products, which are developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, utilize salmon-derived PDRN (polynucleotide) known for enhancing skin elasticity and barrier care. Dreamcos oversees the brand’s international marketing and distribution strategy.
The standout product of SALMON:LAB is the VGENE PDRN Ampoule, featuring the highest concentration of PDRN at 5,000 ppm in their current product line. The brand’s comprehensive skincare collection includes essences, creams, toners, cleansing gel foams, and hydrogel masks, all designed for daily skincare regimens. General Brands has also focused on formulation and fragrance development to mitigate the typical odor associated with salmon-derived ingredients.
With the move into Rossmann, SALMON:LAB gains valuable retail shelf space in Poland, shifting away from a primary reliance on cross-border online sales. The company aims to expand store coverage and tailor product assortments and brand positioning to suit individual European markets. A Dreamcos representative emphasized the significance of Poland and the Czech Republic in their Central European expansion plans, noting that Rossmann offers a well-established retail channel to introduce the brand to local consumers.
Dreamcos’s portfolio extends beyond SALMON:LAB to include brands like DUFT&DOFT and NOLIE, as well as a diverse range of beauty and lifestyle operations. For further information, interested parties can contact Kang Ho-min at Corporation Dreamcos via email at [email protected].
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